BRAND VALUE

During the COVID - 19 period, many people were worried that they would be infected when going out, causing many people to stay at home for a long time and lack exercise, making them physically and psychologically unhealthy. We encourage them to go out for exercise in a safe environment, healthy situation, and with adequate equipment. We designed the things that can protect people worry about when going out, such as masks, hygiene, social distancing, etc., into clothing so that people no need to worry about being infected when they go out to exercise and then they can keep their mind and body healthy.

BRAND STORY

Due to the COVID-19 period, more and more people hiking but they lack proper equipment and clothing, so they worry about infection during the hike. In this case, we have designed a series of clothing so that people who are worried about infection can exercise the peace of mind, and achieve physical and mental health.

BRAND MESSAGE

In 2019-2020, the economic downturn, many people are unemployed and unable to travel, causing many people to be psychologically negative. We want to promote physical and mental health, exercise our bodies, and strengthen our resistance through hiking. People who lack exercise will have weaker resistance and have a higher risk of infection than normal people. It can also promote the hiking culture in Hong Kong.